J. Crew swimwear manufacturer has launched a solid and reliable swimsuit series in 1989. It may never be aware of this category, but rather that swimming is always there, a little more than your typical middle price retailer. Starting from Tuesday, it will provide more diversity: it has launched a cheaper swimsuit with a starting price of $22.50 and a single price of $54.50. Available styles may be a bit more interesting and colorful than those in their main swimsuits, with many stripes, flowers, dots and pink. They can be bought in stores and on the Internet.

The question is: why? ” I can say that J. Crew beach will provide customers with a slightly reduced, slightly sexy modern, good price and well-designed swimsuit, or an aesthetic brand is well known, “a representative of the brand told Fashionista.” And the line still attracts J. Crew women consumers, we absolutely have a thousand years of feminine awareness and shameless silhouette. And edit the images, we bet, look straight at the holiday plandids Instagram gallery. All missing is the “leave office” title.

Many bizarre things of a millennial generation are traveling more than others. They have the choice to spend more experience than products, get more affordable with airline tickets, and Instagram the most beautiful place of the driver, to record their fake beach, swimming pool floating yacht, the reason is obvious.

The swimsuit is suitable for all of this, even if it is a product, which is a need for a lot of experience. And Instagram is a variety of needs. It is presumed that this idea is helpful to J’s crew. It’s also a simple fact that not everyone wants to spend 100 dollars on a swimsuit. That’s how much the ordinary J suit or bikini suit costs. This is also the price point of the direct consumer swimsuit brand that has appeared in recent years. It may also be trying to fill the secret of Vitoria, which is out of swimming in 2016. However, Vitoria’s Secret sister brand VS Pink Swimsuit provide at the price point more comparable to praia.

We still do not know why this line is sold at J. Crew and Madewell, usually offer a lower price point and to attract young customers J. Crew seems to go through with the line, and the answer may be doing fine and struggling Madewell J. Crew swimwear manufacturer — holiday season brings some thousand years of customer is a way try to make it.