If applied well and, above all, blended in the right places, the bronzer with a few safe and quick strokes can transform a dull complexion with a “Moon tan” effect into a complexion of a Goddess kissed by the Sun! But let’s start from the basics: what is the bronzer and what is it for?

The bronzer is a cosmetic generally with a free or compact powder texture (obviously there is also the creamy version, a little more difficult to blend) which has as its main purpose to warm the color of the complexion.

Since warming does not mean “becoming brown”, the choice of the color of the bronzer should fall on a shade that is 1 or 2 tones darker than the natural complexion; moreover, depending on the desired effect, the bronzer can be chosen in a shimmer or matte version.

EFFECTS AND METHODS OF APPLICATION

There are 3 different methods of applying the bronzer:

1. “Kissed by the Sun”

For a more natural look that mimics the effect of the tan obtained with the sun’s rays, the best choice is to apply the bronzer precisely in those areas of the face that tan more easily: forehead, nose, cheekbones, and chin. Using a voluminous and soft brush, such as the Powder/blush, pick up some product and spread it in thin layers, creating a natural and blended effect. In order not to create an excessive detachment, blend a little bronzer on the neck as well.

2. The “3” and “E” method

This is the most used method for applying the bronzer: it is simply a matter of blending the color starting from the temples up to the cheekbone (where you would normally apply the blush) to finish on the jawline, thus forming a “3” and an “E” on the sides of the face. Remember to always take a small amount of powder and “unload” the brush from the excess product before applying it to the face, in this case, a Contour/blush brush is perfect.

3. Contouring

To use the bronzer as contouring it is good to choose one with a matte finish and, preferably, with colder tones. Again, a blush brush is ideal for making the stroke more precise and blending the color in the right places: under the cheekbone, on the temples, and under the jawline. Although this technique is widely used, it must be borne in mind that the bronzer was created with the aim of “warming” the complexion and therefore its shades are all quite warm. Contouring, on the other hand, has the purpose of sculpting the face by creating shaded areas, and to do so it prefers cold shades. Perfect for this purpose is a Contour/blush brush.

WHICH TEXTURE TO CHOOSE?

The most common consistency of the bronzer is that of the powder, generally compact, but on the market, there are now alternatives suitable for every taste and every need. It is, therefore, possible to choose a product in powder form, in spheres, liquid, or in sticks, applying them alone or combining the textures to create particular effects; for example, you can combine a cream bronzer with a powder one to obtain a more intense and luminous effect that highlights some areas of the face and makes others take a back seat.

In general, however, we can say that:

• bronzing powder is particularly suitable for those with oily skin or with a tendency to become shiny because it absorbs excess sebum and helps regulate its production;
• cream bronzer may be a good choice for those with dry skin, as it will help moisturize it. On the other hand, however, it could be a little more difficult to dose and spread evenly.

There are also different finishes to play with: there are in fact matte bronzers for a more delicate result, bronzer shimmer for a brighter effect, and even products that contain tiny glitter or golden specks for a literally sparkling effect, suitable for great occasions.