Ten years ago, Lori Coulter launched her name in the series of St. Louis swimsuit, and with Macy’s departmental grand announcement. Large department store transactions are fashionable novice surprise.

Today, Kurt is an entrepreneur costume designer, cleverly bypassing traditional retail stores.

The e-business model, which is directly oriented to consumers, continues to be cut at retail prices and damaged for department stores.

Coulter and Reshma Chamberlin co-founded a swimsuit brand Summersalt, with the support of the investment organization, and launched on May 23rd. Kurt said her company had to press the reset button to find out how to attract customers to spend more and more time online.

Summersalt, at gosummersalt.com, is not just a new brand; Coulter says it has a new attitude.

She set up her company with “TrueMeasure” technology, which includes 3 to D digital body scans and 4 to 6 weeks delivery of swimsuits. At the same time, the Summersalt project can be purchased online and shipped the next day.

Kurt has long closed her body imaging booth, but her clothing Lori Coulter brand keeps online. The designer will not promise to end her brand of the same name, but she says she does not have much energy today. These styles are more conservative, she said the customers are a bit old.

At present, her loricoulter.com e-commerce page in addition to a project has been deeply discounted.

The site also handles her private brand business and custom uniforms, these brands are already profitable.

She said that the new Summersalt series has more sports and leisure influence, can attract adventurers. So far, Kurt said sales have been very good (“thousands” in detail that this line of $ 95 swimsuit. She is waiting for more inventory to supplement the New York manufacturer’s production line of sold items.

Sugarfire barbecue appetite increases

Sugarfire Smoke House will open in O’Fallon, Illinois, after announcing the recent expansion to Indianapolis. The barbecue restaurant is three members of the Post-Dispatch food critic Ian Froeb’s STL 100 list.

There are five locations in Missouri.

O’Fallon City Council will vote at the July 17 meeting to decide on the Green Development Group’s recommendations, including restaurants.

According to the agenda, this area of ​​3800 square meters of the restaurant will be built in Castle Peak Road 1405.

Sugarfire was co-founded by chef Mike Johnson and partner Christina Fitzgerald, opened in Olivette in 2012.

The action has been extended to St. Louis City Center, St. Charles Valley Park, Moscow City, Washington and Moffon County, Ocalon City.